All about our latest sustainable denim collection
Organic Cotton Our organically sourced cotton has half the negative impact as the regular standard cotton. It is grown without harmful chemicals. It is good for the quality of soil and very good for the skin.
We used certified organic cotton fiber for most of our sustainable denim because we understand that our environmental impact starts at raw material level.
The organic cotton used for our products is certified by Global Organic Textile Standards (GOTS) and/or the Organic Content Standard 100 (OCS 100).v
We searched all over the world and found the most sustainable denim wash laundry.
Sustainable wash Process
We recycle water to save water and reduce from pollutingfresh water.Tencel
The laser machine uses a computerized technology to applywhisker and sanding pattern without the use of water andharmful chemicals.E-Flow Process
Air is the future with this technology and we couldn’t bemore excited to be able to use it to wash our denim. Thisprocess bleaches down the ground color and apply stonewash. It transforms air to nano water bubbles that theninfuse chemicals to the garments to bleach it down.Ozone Process
With Ozone technology we do away with pollution as it usesoxygen (O3) instead of bleaching chemicals such us sodiumhypo-chlorite. This technology also eliminates harmfulemission at the same time saving water.EIM (Environmental Impact Measuring Software)
Finally, we are using the EIM software to measure and analyzethe environmental impact in developing our sustainable denimso we learn and understand how we can improve.